Every company has one or more databases to file data. Companies increasingly use their database to make associations, detect patterns, draw conclusions and adjust their policy.
This means the database must be perfectly complete and up to date.
Collecting data and converting these to useful information, with the purpose of making well-founded decisions. That sounds great. But if you are missing data, you also miss some connections and you will be on the wrong trail from day one. If you use incorrect, obsolete information, your conclusions may be erroneous and your decisions wrong. This means that your database must continuously be in order. You should be able to put blind trust in your database.
In the ideal situation, your full market size is complete and up to date. Both for customers and prospects. You know who your ideal customers are based on analysis, but you also have up to date and complete information about all prospects that fulfil this profile in your portfolio.
Graydon closely monitors all changes for you. Changes in the company name, relocations, suspending operations, etc. Our updates ensure that your database is up to date at any time. We remove passive companies from your database. We add new start-ups that fulfil the ideal customer profile for your company. Analysing, updating, maintaining, enriching and adding. Your entire database will contain the full market size and be continuously up to date this way.