Managing your database properly gives you continuous, up-to-date details about your customers and new business prospects in your target audience. Making sure that you have updates means that your database is constantly being improved. You can even supplement it with the details of new start-ups. No matter how big or small your target audience happens to be, if you keep a constant eye on the full, current size of your market, you are in the ideal position to benefit.
Enrich, update, maintain, etc. These are the components for a strong database that you can trust and that you can use at any time to help you make the right decisions. Accurate data will also help you achieve a positive image.
It’s hard work keeping a check on all the changes in your network if you don’t have the right tools to do so. A database of business contacts that you don’t maintain quickly goes out of date and within 12 months, the margin of error can be anything from 10% to 30%. Incorrect data can lead to incorrect decisions. But with accurate, up-to-date information, you can make in-depth analyses and establish the right links. All of which gives you a sturdy base for outlining a successful marketing and sales policy.
Do you invest time, energy and resources in companies for which you have the wrong contact details? Or which are already out of the picture? It makes sense to realise that an up-to-date database delivers better results. Better results, higher conversion rates, lower cost per lead and so on. Making regular updates to your database of business contacts means you can get the most out of your database.
You can make your database of company addresses richer and more intelligent by supplementing it with missing details: financial data, of course, but also commercial data such as the people to contact, their job title, e-mail addresses, telephone numbers, the date the company was established, etc.
Does an analysis give you the ideal profile for your customer? If it does, then adding new prospects with the same characteristics will give you even greater opportunities to convert.